Jeff Walker
In 1996, I was a stay-at-home dad with no list, no experience, and no idea how to sell online. My first launch made just $1,650—but it sparked a billion-dollar formula.
That method became Product Launch Formula®, and it’s transformed how entrepreneurs market and sell online—generating over a billion dollars in student results across every niche you can imagine.
Now I help creators, coaches, and experts like you launch powerful businesses—by turning your ideas into events, building trust before the sale, and scaling on your own terms.
Chris Saunders
My launch journey started in 2016 when I joined Jeff Walker’s team—after leading multimillion-dollar sales efforts for brands like Cutco and Vector Marketing.
Since then, I’ve helped hundreds of entrepreneurs turn ideas into income using proven launch strategy, sales psychology, and the same frameworks that power Product Launch Formula®.
Whether I’m coaching Launch Club members or hosting the Dare to Launch Show, I’m here to help you turn your expertise into a business that’s built to last—and launches that actually convert.
Dan Walker
I’ve spent the last 20+ years in the trenches of copy, storytelling, and marketing—crafting launches that move people to action.
For the past decade, I’ve partnered with Jeff Walker to shape some of our most successful campaigns, helping entrepreneurs scale their businesses with words that convert.
On Dare to Launch, I’m here to pull back the curtain and share the strategies, scripts, and storytelling frameworks that turn big ideas into high-performing launches.
