Episodes

Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ Get the FREE Audiobook Launch at https://getyoulaunched.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Resources Referenced in the episode: Got a question for us? Go to DaretoL...

The hook for one of my top performing ads right now is essentially just three words: Stop making content. You can never be sure with ads… but my hunch is that one of the reasons it's doing so well isn't just the catchy hook… … but because it taps into something a lot of folks are feeling – stuck on a social media treadmill that seems to be getting faster and faster. Posting huge amounts of content might boost your algorithm scorecard of likes, followers and comments… But that isn't the scorecard...

In this clip, I share what's really helped me build mental resilience over the years. Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment. That's the ability to face the brutal reality of your situation, while still maintaining absolute faith that you'll get through it. During COVID, I made a decision early on: this would be a defining moment. Not...

"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?" That's how we open this week's episode of Dare to Launch. Here's my answer – the value of information is trending towards zero. I chose those words very carefully. And when you check out the episode, you'll see why. I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more ...

Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/ My Launch Coaches are awesome. And in this episode, you get to see it for yourself. Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures… … and then from 6 to 7 figures. They've seen inside hundreds of launches– from brand new launchers to folks regularly hitting six figures. Every week, they're debriefing, analyzing, and see what actually works. They get into: Why ...

Free Launch Audiobook at 👉 https://getyoulaunched.com/ - - - Chris only had one request for this special Q&A episode of Dare to Launch… "Don't tell Jeff and Dan the questions ahead of time." So this is us – on the spot – answering some of the biggest questions about launching and marketing. Here are some of the ones Chris fired at us: "If you were to compress your entire launch formula into just ONE rule, that if broken would guarantee a failed launch – what would that rule be?" "What are some o...

Free Launch Audio book at www.getyoulaunched.com Before Product Launch Formula. Before the book. Before any of it – I was just a guy at the back of the room at a marketing seminar, looking for some kindred souls. This short episode is about how I found them. I want to say I got lucky – those folks went on to shape the entire online marketing world – but I really didn't… I just put myself in a situation where luck could find me. Every big jump in my business has come down to the same thing – bein...

What would you do if you lost everything overnight? In this episode, I break down what I did when it happened to me in 2005 – when my business was taken out from under me. I remember how it felt to look at my wife and say the words that no one wants to say: "I just lost our income." This episode is the story of what I did next… From starting from scratch with a totally new offer – that made just 6 sales… … to six months later, doing a launch that made $600k in the first week. I also talk about t...

Take action on your next launch https://getyoulaunched.com/ - - - Imagine you get the chance to sit down with your hero for a few minutes… You want to make an impression. But you also want to get the gold from them… Now imagine asking just one question – a question that makes them pause and say: "Wow. That's deep" And then… they give you a life changing answer. In this episode, we're joined by Corey Poirier, who has interviewed over 5,000 of the world's top leaders. (Seriously, the list of folks...

Most people build a business because they want to experience more freedom. But something strange can happen along the way… The more the business grows, the more freedom disappears… leaving them feeling trapped. And if you feel like you can't step away from your business… or feel like it's slowly taken over your life, this might have happened to you. This episode will help get you out. Olivier Roland is one of the most original thinkers I know. And he has a different way of thinking about the fre...

In my community, we have this thing called "launchlife." Launchlife means building a business that supports and fits around your life and your goals… rather than the other way around. Everyone's launchlife is different. And it doesn't matter what yours looks like… just that you actually have one. Because to me, this is what building a business is really about. So… what does your launchlife look like? Maybe you have an idea of how much you want to make… or a place you'd like to live… or some "buc...

Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - There are no "easy" sales anymore… The days when you could fire off a quick post and make some sales are gone. Attention is expensive and customers have gotten skeptical. So, yes… it's more competitive. But that doesn't have to mean we're now playing on "hard" mode… It just means we have to raise our game. The bes...

Launching is one of the best ways of building an email list. But… what if you don't have an audience? How do you get those first few hundred subscribers? If you've ever built an audience from scratch, you'll know this can be a slow grind. It can feel like a rocket launch – it takes a ton of energy just to get off the ground. But what if there was a path that got you over that initial hump – so you go from zero to 100, 200… or even 300 subscribers – without it feeling like a battle? Because once ...

Dare to Launch Free Bonuses found at: https://getyoulaunched.com/ - - - It's easy to think "I only teach knitting…" or "I'm only helping people choose better outfits…" But in case nobody's told you lately… What you do matters. More than you think. And in this clip from Dare to Launch, I talk about the moment I finally understood that – and why you should NEVER underestimate the value you create. Because it took me far too long to learn this lesson… In 12 years, I went from dreaming about making ...

Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - You can have the best product, the perfect strategy, and your messaging dialed in… and still blow it all in five seconds. We've all had "why did I do that?" moments – when we react to something in a panic… only to later regret it. This is why mindset is everything for entrepreneurs… Every time you go into fight or...

Join our next event at: https://getyoulaunched.com/ When a book publisher turned her down, Sandra Angelo didn't argue… Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10. That "rejected" book went on to make her over $1.2MM. (And yes, that publisher came crawling back years later!) Today, Sandra makes 7-figures a year teaching folks how to go from drawing stick figures to gallery-level art in months… rather than years. She gets results – fast. But she's not mak...

Build Your Next Launch Fast at https://getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco ABOUT TODAY'S EPISODE I've got more in common with Star-Lord (the character ...

If last year felt kinda weird – that's because it was weird. Conversions dropped. Engagement tanked – 2025 was a tough year to be a business owner. So let's dig into some of the practical, tactical changes we're making this year. And not just me… In this week's episode of Dare to Launch, we're joined by Emma and Eleanor from The Reconnected. They've done numerous seven-figure launches – and generated over A$10MM in a little over five years… … but they also experienced a ton of challenges last ye...

My friend Pat Flynn just shared a great solution for the "succeed without burning yourself out" problem. And this might be one of the best skills you can learn… It's no secret I'm not hustle culture's biggest fan. Sure, there are times when you need to push the pedal to the floor. But there's only so much pushing you can do before you burn out. Trouble is, by the time you're smelling smoke… it's too late. That's where Pat's technique comes in… It's called a "Power 10." And it's something he lear...

Hal Elrod shouldn't be alive. When he was 20, he was hit head-on by a drunk driver and declared clinically dead for six minutes. When he came out of his coma, the doctors had more bad news – they told him he'd never walk again… But he did. Years later, Hal was diagnosed with a rare and aggressive cancer… and given two weeks to live. He beat that too. You might think it's a miracle Hal is still alive… and you'd be right. But this isn't luck… or chance. Hal made TWO decisions on both those occasio...