Episodes

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I didn’t plan it. It just kinda happened… and then it became a “thing”. A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it… Right next to my camera was a squirrel. And this thing is just going nuts. Now I’m live with thousands of people. So I’m doing everything I can to stay focused and not get distracted, but I can’t help it… … my eyes keep wandering over to this little guy scampering all over my deck. I knew I had to say som...

Affiliate promotions (where you promote someone else’s product to your list) can be one of the easiest, fastest, and most profitable launches you do. I’ve been on both sides – both promoting and having other people promote my launches – for literally decades now. And it’s no secret that I love these kinds of promotions. Done well – where you promote a proven offer that gets real results for your people – it’s a triple home run… 1. You make a lot of sales, without having to do all the hard wo...

There are moments when life just wallops you – when all you can see is fear, overwhelm, and uncertainty. So let’s get into what you can do when that happens… Because there is a way through those moments. And it doesn’t involve looking for silver linings or pretending everything’s fine. I won’t pretend staying calm and grounded when the pressure is on is easy… because it’s not. But this clip from Dare to Launch will give you a few things you can do – practical, actionable steps you can take t...

Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers… He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days. That’s when things kinda snowballed… What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invited him onto the Dare to Launch podcast so he can share it with you. Pat’s name might ring a bell. He’s a successful entr...

What if you woke up tomorrow and your business was gone? And I’m not talking “you lost a big client” or a “big chunk of money” gone… I’m talking every client… every cent – your entire business. And not just gone… but stolen by one of the people you trusted most. Well, I can tell you how it feels… because it happened to me. One moment, I was earning more money than I could have dreamed of… the next, I’m answering an early morning phone call and hearing the words: “Jeff, it’s Mike. I’m taking...

We all have moments when our mental game slips a little. Maybe we feel stuck. Maybe we catch ourselves thinking, “Why me?” Thoughts like this might be natural… but that doesn’t make them any easier to live with. What we want is to snap ourselves out of a funk and get back on track. But how do we do that? To find out, I asked one of the most bulletproof people I know… Elliott Connie is a renowned therapist, speaker, podcaster, author, and stand-up comedian (and longtime member of my mastermi...

Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new. The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over. So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF. Time to chase the next “big thing”. Or so I thought… Fast forward a few months… and I’m at ...

It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets. And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required. And Gina should know… As the founder of Mighty Networks, she’s probably helped more people build $1M+ communities than anyone I know. And she breaks down the real reasons peo...

One of the biggest mistakes I see entrepreneurs make is launching new products too soon. When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse. Much worse. If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running multiple businesses, instead of just one. Next thing you know… you, your team, and your margins are taking a beating...

Many people think they need to feel confident before they take action, but they’ve got it the wrong way round… Confidence doesn’t come first. In fact, some of the most successful launches I’ve ever seen started with doubt… “Should I wait until I have a bigger email list?” “I’m not sure this headline will resonate with my audience…” “Is now the right time to launch?" It’s easy for doubts to hold you back. But if you wait for confidence to kick in, you might be waiting a while… In this week...

Many people think they need to feel confident before they take action, but they’ve got it the wrong way round… Confidence doesn’t come first. In fact, some of the most successful launches I’ve ever seen started with doubt… “Should I wait until I have a bigger email list?” “I’m not sure this headline will resonate with my audience…” “Is now the right time to launch?" It’s easy for doubts to hold you back. But if you wait for confidence to kick in, you might be waiting a while… In this week...

As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast. So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right? Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-) Because they don’t have moderators… or a huge list of rules or community guidelines… (In fact, they don’t have any guidelines at all.) Here’s something else they d...

One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?” After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds. And if you’ve been in business for any length of time… I’m sure you’ve also had the experience of being up against the clock and trying – ...

You know you’ve tapped into something special when your customers are going out of their way to help each other win. Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection. But Amy Small’s knitters show up. And not just for themselves… They cheer each other over the finish line. And then they come back for more. In this clip from Dare to Launch, Amy tells us how she turned her knitalongs into a thriving hub ...

A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways. To set the scene… this wasn’t a fancy conference with a big stage and thousands of people… It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days. It cost $5,000.00 just to be in the room. And for the folks who came, it was worth every cent. We got deep. It ...

Many people have this backward… They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback… It’s a step forward. Failure is how you actually get where you want to go. The folks who win big...

This is the best time in history to be a creator… but it’s also the loudest. And if you don’t know how to cut through the noise… you risk getting buried under it. In this week’s episode of Dare to Launch, we’re joined by Michael Walker –...

How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?   Well, I can tell you exactly how I did it. Including the really wild part…   You see, right in the middle of that crazy run… I lost my...

Most people think objections are about the offer, but they’re not. Not really…    They’re about fear. Or self-doubt. Sometimes, even shame.    When a customer says “I can’t afford it” or “I don’t have time”,...

Over the past 20 years, I’ve probably hosted every kind of event you can imagine…   From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a...

You might have heard the rumors…   “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”   I’ve heard them too… but what I saw last week inside my mastermind group told a...

I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…   Why most masterminds fail.   People join masterminds expecting game-changing insights,...

You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.   Here’s why…   When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or...